Cake Bliss Academy Customer Privacy Notice

This privacy notice explains what you can expect us to do with your personal information.

Contact Details

Email:

[email protected]

Postal address:

Cake Bliss Academy

Unit 152848, PO Box 7169, Poole, BH15 9EL

What Information We Collect, Use, and Why?

We collect or use the following personal information to provide and improve our products and services:

Names and contact details
Gender and pronoun preferences
Payment details (card or bank information)
Usage data (how you interact with our website, products, and services)
Account access information
Website user data
Compliments or complaints information

For client or customer account operations:

Names, contact details, and addresses
Purchase or service history
Registration and account details
Security-related information
Marketing preferences
Technical data (browser and operating system details)

For the prevention, detection, investigation, or prosecution of crimes:

Names and contact information Client accounts and records

For information updates or marketing:

Names, contact details, marketing preferences
Purchase or account history
Website or app user journey data

For research or archiving:

Names, contact details, purchase or account history
Website or app user journey data

To comply with legal requirements:

Name, contact information, client account details

To protect client welfare:

Names, contact information, client account details

To handle queries, complaints, or claims:

Names, contact details, payment details
Account information, purchase or service history
Photographs (if relevant)
Information from prior investigations

Where We Get Personal Information From?

Directly from you

Our Lawful Bases for Using Your Data

Depending on the purpose, we rely on:

Consent – you have given clear permission (which you can withdraw at any time)
Contract – we need the data to carry out or enter into a contract with you
Legal obligation – where required to comply with the law
Legitimate interests – where we have a valid business reason and your rights don’t override it (we will explain when used)

Your data protection rights may vary depending on the lawful basis; you can read more about lawful bases and rights on the ICO’s website

Your Data Protection Rights

You have the right to:

Access copies of your personal data
Ask for corrections or deletion
Request limits on how we use your data
Object to certain processing
Request data transfer to another organisation or to yourself
Withdraw consent (if consent is the basis for processing)

To exercise your rights, contact us using the details above. We will respond within one month.

Who We Share Information With?

We use the third-party provider: Funnel Sketchers for:

Hosting all course materials, digital downloads, landing pages, and customer accounts
Managing email marketing, automation, and payment processing

Funnel Sketchers acts as a data processor on our behalf and only processes your data under our instructions.

We also share payment details with secure third-party payment processors (e.g., Stripe, PayPal) when you make purchases.

International Data Transfers

If any of our processors, including Funnel Sketchers, store or process your personal data outside the UK or EEA, we ensure appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) to protect your personal information under UK data protection law.

How Long We Keep Information

We retain personal data only as long as necessary to:

Provide you with our services
Comply with legal obligations
Resolve disputes
Enforce agreements

For example:

Account information: while your account is active + up to 2 years after closure
Financial/transaction records: minimum 6–7 years (for tax and legal compliance)
Marketing data: until you unsubscribe or withdraw consent

How to Complain?

If you have concerns about how we use your personal data, please contact us using the details at the top of this notice.

If you remain dissatisfied, you can contact the Information Commissioner’s Office (ICO)
Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113

Website:

https://www.ico.org.uk/make-a-complaint